From retailer to our own brand
I started as a retailer selling sexy men's underwear,with an initial capital of only $500 and reached a yearly revenue of $500k. The store carried up to 60 brands from around the world. The key to success was having new stuff all the time. Unfortunately our top 10 brands, making up roughly 70% of our revenue increased significantly the time in between 2 new collections and/or stopped products that were our best-sellers (a product can be a best-seller in the US and not in France and vice-versa) and we stopped growing. After 5 years as retailers, my business partner was one of the best buyer in this industry, having worked with 100+ brands, many of whom had never been sold outside their homecountry. He knew perfectly the products we were missing. PetitQ was a name and had customers, why not start our own brand ? That way we would have control over the timing of the arrivals. Well, starting our brand with little money was a true challenge. We started with only 6 products made i...
